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Facebook and Instagram Activate NFTs for US Users

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Facebook and Instagram Activate NFTs for US Users
Source: AdobeStock / Romain TALON

Social media giant Meta has announced that everyone in the using its Facebook and Instagram platforms can now connect their wallets and share their “digital collectibles.”

Per the announcement made on Thursday, this includes the ability people to cross-post non-fungible tokens (NFTs) – or “digital collectibles” as they are referred to by Meta – that they own across these two major social media platforms.  

Furthermore, “everyone in the 100 countries where digital collectibles are available on Instagram can now access the feature,” Meta said.

While many commenters online seem to welcome this decision, quite a few people also commented against it, criticizing the move, and expressing their distrust towards Meta specifically. Many others also had privacy-related concerns.

Cryptocurrency media personality, trader, and investor Ran Neuner tweeted that users that connect their wallets may actually be allowing access to their full crypto transaction history.  

Just a month ago, at the very end of August, Facebook announced that it started allowing users to post NFTs across both Facebook and Instagram. “This will enable people to connect their digital wallets once to either app in order to share their digital collectibles across both,” the team said.

In early August, the company stated that it began its international expansion to 100 countries in Africa, Asia-Pacific, the Middle East, and the Americas.

After the company started testing NFTs on Instagram back in May, in July, as reported, Meta enabled a group of creators to show NFTs on their Facebook profiles. 

Meanwhile, the supported blockchains include Ethereum (ETH), Polygon (MATIC), and Flow (FLOW), while an earlier post noted that Solana (SOL) would be coming as well. The third-party wallets compatible use include Rainbow, MetaMask, Trust Wallet, Coinbase, and Dapper. Phantom is expected to be added.

“There will be no fees associated with posting or sharing a digital collectible on Instagram,” Meta said back in May.

Meanwhile, the latest NFT move comes as Meta stated that it would freeze hiring, restructure some teams, and reduce budget across most teams in an effort to cut costs, Fortune reported, citing an attendee at a weekly Q&A session with employees.

Chief Executive Officer Mark Zuckerberg was quoted as saying that “I had hoped the economy would have more clearly stabilized by now, but from we’re seeing, it doesn’t yet seem it has, so we want to plan somewhat conservatively.”

The CEO suggested that advertising revenue growth is slowing, and he stated that,

the first 18 years of the company, we basically grew quickly basically every year, and then more recently our revenue has been flat to slightly down the first time.”


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